Create a budget and a plan that includes repeated mailings.
POSTCARD ADVERTISING HOW TO
We’re not talking about your grandmother’s postcards.įinished chewing? Now check out these recommendations about how to implement and execute a highly-effective postcard marketing campaign. To whet your appetite, you should also know that the customer acquisition cost for postcard marketing is less than that of email! Chew on that for a minute or two. Take some time to study new and proven techniques in postcard marketing and consider how postcard marketing can improve lead generation for your home improvement business. So What Should Home Improvement Businesses Do? The response rate to postcard marketing is 456% better than to sales letters delivered in envelopes! 23.4% respond to marketing postcards that are relevant to them.ġ,000 postcards x 52.5% = 525 postcards readĥ25 postcards read x 23.4% = 123 responsesġ23 responses = a 12.3% response rate: a significant statistical difference.52.5% of people surveyed said they actually READ postcards.Only 7.9% of the 35% respond to a sales letter that they have read.ġ,000 sales letters x 35% = 350 sales letters readģ50 sales letters read x 7.9% = 27 responses.That means that 65% of the messages go directly to File 13 or the shredder. Only 35% of people surveyed ever read direct mail sales letters.By “the most,” I mean top-notch lead generation for your business.ĭid you know that they actually keep statistics on postcard marketing? (Sounds like an exciting way to spend your day.) Check these: How about you set aside your disdain for postcards and listen to some sound reasoning about how to get the most from postcard marketing.
I guess I did.”ĭid you remove the sticker? “ Of course!”Īnd, by the way, didn’t you send your friends a postcard from Hawaii this winter? “ Yes. I guess he did.”Īnd, didn’t you get a postcard from Kohl’s with a peel-off sticker to reveal a hidden discount? “ Yeah. I got a postcard and a lousy T-shirt.”Īnd, didn’t your dentist send you a postcard reminder before your last appointment? “ Well, yes. “ Postcards? Are you kidding me? The only postcards I’ve ever gotten have been from my family and so-called friends, telling me that they’re having a great time on vacation, and ‘Wish you were here.’ Besides, you can’t enclose money in a postcard.”ĭidn’t your friends send you a postcard from the Bahamas last winter? “That’s what I’m talking about.
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